PRIME bottle also has 200 milligrams of caffeine, equivalent to about half a dozen Coke cans or nearly two Red Bulls, AP reported. PRIME self-advertises as having 300mg of electrolytes and zero sugar. What’s in PRIME? Here are the ingredients 'It complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.' 'PRIME Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in,' said public relations representatives for PRIME. Representatives for PRIME said consumer safety is their top priority in a comment to USA TODAY. PRIME, an energy drink that was launched by the two influencers last year, says it aims to 'refresh, replenish and refuel' customers with the signature bottled drinks, according to the company's website. “But buyers and parents beware because it’s a serious health concern for the kids it so feverishly targets.” “One of the summer’s hottest status symbols for kids is not an outfit, or a toy − it’s a beverage,” Schumer said.

Charles Schumer, D-N.Y., called on the Food and Drug Administration on Sunday to investigate PRIME because of dangerously high caffeine levels. In a letter, Schumer alleges that unclear marketing targeting young people leads parents to purchase a “cauldron of caffeine' for their kids, The Associated Press reported. They are vegan and low calorie and contain electrolytes − and more than six times the amount of caffeine as a Coke. With brightly colored bottles, a range of sweet flavors and backing by popular YouTube stars Logan Paul and KSI, PRIME energy drinks are hugely popular among children and teens. Watch Video: FDA asked to probe influencer-backed energy drink

Caffeine capsule